Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

7 Ways to Experience Warmth This Holiday Sales Season

Feeling a little glum this holiday season? Many people do. Psychologists tell us that their client business really picks up around this time of year. Why is that? Are not the holidays designed to bring out the best in people? Do they really? Many people are lonely, even in a crowd, feeling isolated and apart from caring family and friends. Quite possibly, they feel that no one really cares or even cares enough to listen.

While these issues may vary as far and wide as the individuals in question, there is a common thread among all of us. That thread is purpose . In his huge best-seller, A Purpose Driven Life , Rick Warren outlines the case for purpose and answers the question "What on Earth am I here for?" Purpose make all of the difference and can supersede any circumstances as long as we do not allow ourselves to wallow in self-pity or selfishness.

Many salespeople experience a flood of negative emotions during the holidays. retailers notice both an increase in hostility and a decrease in patience and manners among customers. Field salespeople, often already excluded from their co-workers, often experience a discouraging slowdown in business and the customer's desire to put off purchasing decisions until after the first of the new year. Furthermore, these salespeople often are on the front lines of poor human behavior, sometimes falling victim to the wrath of an angry customer.

I submit to you that this Christmas season can be different and wonderful for you. You can make a real difference in your own life and affect countless others in the process. How? Simply do something positive for another human being without any expectation of payback or benefit to yourself. Start with the following:

1. Give of yourself.

2. Be a friend.

3. Lend an ear.

4. Provide a shoulder.

5. Pick someone else up.

6. Offer encouragement.

7. Smile

Did you note that none of these were financial or involved material things in any way? The truly important things in life seldom are. Remember, what comes around, goes around. We do reap what we sow.

So today, help out at your local soup kitchen, Salvation Army or faith-based facility. Invite a college student or military person with now to go over to your home for Christmas dinner. Look for opportunities to provide little services for others, often going unnoticed. In so doing, you will warm up and discover joy and purpose, leading to fulfillment and happiness this Holiday Season.

Try these seven activities and see for yourself. When January, 2008 arrives, you will be more than ready, emotionally charged, changed and expectant of a banner year.

Productivity Measurements and Telecommuting

Over the years, the improved channels of telecommunication have paved the way for an increase in number of Telecommuting jobs. Telecommuting occupations are not your typical office work and that is why, it has become a focus of productivity measures issues. There are a lot of myths that surround telecommuting and Productivity Measurements. Some say that measuring productivity is much more difficult in telecommuting than in regular office work.

Before going forward, let us first individually define what Productivity and what Telecommuting is. Productivity (in Economics) refers to the amount of output produced in a specific amount of time. In a factory or office setting, this can easily be computed by dividing the number of units of output with the time spent to produce them. For example, an office worker is given the task to compile kits for the participants of a lecture. He was able to compile 25 kits in 1 hour, and that becomes his productivity rate.

Quantitative data is more easily translated into productivity rates rather than qualitative data. On the other hand Telecommuting (other known as working from home) is form of work where the employee works on his or her own schedule. It is called telecommuting because the time and process of commuting to and from the work place are replaced by links of telecommunication. A few of the most popular telecommuting tasks is Medical Transcription and Insurance Underwriting.

The issue that lies between Productivity measurement and Telecommuting are claims saying that Productivity measurement is harder to achieve than with regular office work. This is claimed to be the major downfall of telecommuting. Because of this, employer supposedly has no hold on the productivity of their personnel who work form home.

However, that is really not the case. Productivity Measurements are still easily achievable with Telecommuting Jobs. The rate telecommuting employee works, is the same with every project that he / she receives. A Medical Transcriptionist may complete transcription of 5 files in an hour. No matter how many hours a day a medical transcriptionist chooses to work, his or her hourly rate is still the same.

Another myth about productivity measurement and telecommuting is that an employee has no hold on how much an employee works on a set number of days. This is opposed by the fact that employers enforce deadlines that a Telecommuting employee must adhere to. In example, an Underwriter is given 10 insurance policies to process in a span of 4 days. It is of no consequence to the employer how his or her Underwriter divides the task over 4 days as long as it is completed within the set number of days.

Telecommuting is a practice that will unduly continue to grow. Since early fears that it may not be a as easy to regulate and measure as regular office work, it has been proven that it is not so. That is the reason why employers should not shy away from hiring telecommuting personnel because they can still measure and regulate their productivity rate since not having set office hours.

Uses And Features Of Price Computing Scales

Price computing scales design all those scales that are normally available with an LCD display, but have an additional capability of converting units to price. As is evident for this description, price computing scales are useful for weighing by traders: fruits, vegetables, and other grocery items; meat and butcher shops; bakery items like cake and biscuits, ice cream sellers, hardware etc. A trader just needs to feed in the price per unit rate as many times as the market changes. Each time he will get readings for different items with their price. For the convenience of the customers Dual display LCD screens are also available with one in front for the counter attendant and the other at the back for the customer to see. Since most price computing scales are used in trade they are considered legal, if they have been approved by NTEP or any other regulatory body in your area.

The types of price computing scales vary according to features; you may be looking for 15 lb, 30 lb, or 60 lb. Capacity which can be calculated by one scale for fruits and vegetable weighing. Small sizes that save space and have a battery powered operation facilitating portability are also in demand as fruit sellers on carts or vendors need to move it from time to time. Deli shops, meat shops, candy counters or cheese shops with limited counter space may find compact design very useful.

Price computing scales is most desirable for the cost conscious retailer who wants to be honest in his dealings, since precision in weight reading and accuracy in price conversion is a matter of integrity for them. Electronic load cells with a digital display make sure that these shop owners are satisfied. Out of all scales available in the market the better ones are easy to install and operate with easy cleaning and minimum maintenance requirements. The more attractive ones have a rugged housing, sleek profile and small footprint with some additional features like

1. Raised keys with a key beeper

2. Battery operated with auto sleep and shut off options for power saving

3. High resolution to weigh small objects and give increments like 0.01 lb or 0.005 lb divisions

4. High grade polymer surface with stainless steel pan

5. Price computing function by count (number) of objects

6. Large memory storage up to 25 PLU's

7. Price accumulation at the end of grocery purchase by one customer.

8. Tare function to enable reset of display to zero after adding object each time to a loaded pan.

9. LCD displays with large numbers and back lit displays

Price computing scales like all others need to be bought with platform size and capacity in mind according to the type, size and weight of object you plan to put in it. Minimum and maximum weight requirements must be kept in mind to allow for your full range of products to be weighed by one scale. Finally accuracy in reading and durability of scales for use in harsh environments are factors that should drive the purchase decision.